1. When asked about what they do in the industry, they fail to say what company or brand they work for, nor the position they have. Conclusion, retail sales – everyone starts somewhere.
2. When talking about a garment color they give a primary color like “blue”, instead of something more precise like “azure”, “cerulean”, “cobalt”, “ultramarine”, “navy”. They also have no idea how very different they all are.
3. They have knowledge of one small fraction of the industry and do not know more than 5 of the following words or what they refer to (there are some freebies thrown in here): gingham, haberdashery, pirn, peak-toed, chambray, tunic, porkpie, weft, waistcoat, pinking, lapel, raglan sleeve, muslin, french cuffs, epaulet(s), milliner.
4. In conversation they try and talk about a legacy fashion houses and pronounces one of these brands incorrectly – Givenchy, Versace, Hermes, Louis Vuitton, Chanel, Lanvin, Yves Saint…
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